Eventually, we talked about the “alt” future, and that was a real pivot in the conversation because we all realized that while technology can delight us, innovation and technology can also be used to manipulate and homogenize us.

Of course, someone also mentioned hoverboards. For me, it was rooted in The Jetsons: flying cars, robot housekeepers and jet packs. We started the process by brainstorming what we thought the year 2020 would look like when we were kids. Sarofsky: Shawn wanted the titles to be themed around the future and we wanted a concept that aligned with FITC’s core attributes-Future, Innovation, Technology and Creativity. And they were super engaged in the process, contributing with audience insight, guiding the initial brainstorming session, and setting up regular check-ins and a formal schedule, which was really helpful to keep us on track.ĭescribe the brief and how you approached it. We loved that they respected our creative freedom. It was a milestone year for the event, and we really wanted to make sure our work lived up to expectations. Sarofsky: Shawn and the FITC team were wonderful. It does not store any personal data.Here Sarofsky, along with production house’s co-director, Duarte Elvas, and lead artist, Jake Allen, talk about their process for creating the titles.Įrin, what was it like to collaborate with FITC? The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category 'Performance'. This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category 'Other. The cookies is used to store the user consent for the cookies in the category 'Necessary'. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category 'Functional'. The cookie is used to store the user consent for the cookies in the category 'Analytics'.

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Cinema 4d feathers